Our communities deserve equitable access to the COVID-19 vaccine along with factual and culturally relevant information.
The Latino Community Foundation is heeding the words of our Latino-led grassroots nonprofits that are on the ground supporting needs of our communities in real time. We are launching an unprecedented effort to build awareness, invest in education and increase confidence in the COVID-19 vaccine among our community.
Focusing on the Central Valley, Central Coast and Inland Empire we are investing in culturally relevant resources for COVID-19 prevention and vaccination through a network of Promotoras (Community Health Workers) that can serve as trusted community messengers—and implementing a three step action plan:
1. Latino-led Grassroots Outreach
We are mobilizing resources and investing in grassroots leaders in the Central Valley, Inland Empire and other communities hardest hit by COVID-19. These leaders and organizations who are trusted and respected in their communities are the best messengers to help our families access the vaccine.
2. Multi-Media Outreach
We are partnering with English and Spanish local media outlets to ensure our communities have reliable, factual information about vaccines and where to get vaccinated. Our new social media content, videos, and public service announcements focus on culturally responsive messages about prevention, vaccination, and mental health for and by Latino families.
We continue to advocate and work with county and state leaders to ensure our families have equitable, safe access to the vaccines and can learn along with us about the most effective strategies to reach Latino families.
For more information visit your local county Public Health Department website or call the CA COVID-19 Hotline at 1-833-422-4255.
PUBLIC SERVICE ANNOUNCEMENTS
SOCIAL MEDIA TOOLKIT
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IN THE NEWS
The Fresno Bee: COVID-19 vaccine fears plague California farmworkers
KNX 1070: Farmworker Vaccinations
California Healthline: Dispelling Vaccine Misinformation and Myths in California’s Breadbasket