Ways to Use this Tool

The California Latino Power Map is a first-of-its-kind and easy-to-use online mapping and data tool that showcases Latino leadership across California and makes plain both the opportunities and the challenges that Latino communities encounter. You can leverage this new tool in a variety of ways. Join us in building a California that recognizes and celebrates the strength and power of Latinos across the state!

• Find Latino grassroots organizations that address your interests (arts/culture, civic engagement, education, etc.), learn about their missions, and connect with them to find out how to get involved.
• Find your neighborhood on the map, look through the data, and become informed about the challenges and opportunities facing Latinos in your community.
• Contact your elected officials to share the data and ask how they can improve the lives of your Latino neighbors.

• Find and connect with other Latino grassroots organizations engaged in work similar to yours across the state. Share best practices and deepen the connections across and between Latino communities and leaders.
• Obtain valuable data on issues like health and higher education that can help to contextualize the stories of your everyday work and strengthen your advocacy efforts with elected officials.

• Learn about the critical issues facing California and how they affect the state’s largest ethnic group.
• Better target your funding priorities and strategies and identify new organizations to support.

• Research data sets for your office’s priority issues. See how well Latinos are performing on issues like education and jobs and what changes the data indicate are critical in California.
• Discover the Latino leaders on the ground who are doing the hard work of supporting and championing Latino families. Visit their websites and work with them to include their stories during the policy-making process.

• Use the map at your next giving circle meeting to inform your circle’s giving priorities. Where is the most need?
• Which of the organizations match your funding priorities and where are they?

• Tell an accurate, nuanced story of the Latino community in California by sorting through data like Latino population size and place of birth.
• Locate and build a list of Latino grassroots leaders to interview for future stories relating to issues like health, housing, and more.

About The California Latino Power Map

The California Latino Power Map is a free, interactive online mapping and data tool created by the Latino Community Foundation (LCF) and Measure of America, a nonpartisan research and advocacy initiative of the Social Science Research Council.

The California Latino Power Map showcases the most comprehensive list of Latino-led nonprofits in California and presents the challenges and opportunities communities face through a wide range of socioeconomic indicators. The website helps users visualize where Latino nonprofits are located alongside contextual information about their surrounding communities; it features the locations of over 500 Latino nonprofits as well as nearly 50 well-being indicators for the state’s 265 Public Use Microdata Areas (PUMAs). PUMAs are collections of counties or census tracts within counties. They are defined by the US Census Bureau and have populations of at least 100,000 people.

The California Latino Power Map is designed as a resource to aid philanthropists, grassroots leaders, businesses, government agencies, and elected officials in identifying local Latino leadership and learning about the powerful work undertaken in their communities. This critical tool will advance LCF’s vision of California: a state where grant-making strategies, public policies, and other services recognize and build on the strength and power of Latinos.

Measure of America provides annual data updates (as available) and adds new indicators based on user requests. For data inquiries, please e-mail contact@measureofamerica.org. If your organization is Latino-led and missing from this map or you would like to update your information, please complete this form.

For additional information, see our Frequently Asked Questions.

Want a guided tour of the map? Check out our tutorial.

About LCF

The Latino Community Foundation (LCF) is on a mission to unleash the power of Latinos in California. We fulfill our mission by building a movement of philanthropists, investing in Latino-led nonprofits, and increasing the civic and political participation of Latinos. The Latino Community Foundation has innovative solutions to the challenges facing Latinos in the State. LCF has built the largest network of Latino philanthropists in the country—the Latino Giving Circle Network®—which has launched the groundbreaking Latino Nonprofit Accelerator, a tech-inspired incubator for grassroots leaders, and has invested more than $7 million in 100 Latino nonprofits across the state.

About Measure of America

Measure of America (MOA) is a nonpartisan research and advocacy initiative of the Social Science Research Council. MOA provides easy-to-use, yet methodologically sound tools that measure what matters for human well-being, freedom, and opportunity. Through reports and online tools like The California Latino Power Map, Measure of America works with partners to breathe life into numbers, using data to create compelling narratives that foster understanding of inequalities and build support for people-centered policies. This work is grounded in a strong conceptual framework, Nobel Laureate Amartya Sen’s capabilities approach. The California Latino Power Map builds on Measure of America’s previous work on DATA2GO.NYC, DATA2GOHEALTH.NYC, and Cottage Data2Go.

Suggested attribution:
Measure of America, Social Science Research Council. 2019. The California Latino Power Map. http://www.latinocf.org.

Data2Go Team

• Concept and project direction
• Laura Laderman and Kristen Lewis, Measure of America
• Christian Arana, Masha Chernyak, Anna Gagliuffi, Jacqueline Martinez Garcel, Phillip Herrera, Adriana Saldivar, and Samantha Sandoval, Latino Community Foundation
• Design - Anna Gagliuffi, Laura Laderman, Rosten Woo
• Statistical collection and curation - Laura Laderman and Brianna Noonan, Measure of America
• Application development and coding - Codie Joseph See