Raul Rodriguez is an executive with deep expertise in developing and executing business strategy. Currently, he is Vice President & General Manager of Univision Bay Area Local Media, where he pioneered the first integrated television, radio, and digital operation in a top ten U.S. market. Today, all of Univision’s major markets are integrated following this structure.
Rodriguez has over 20 years of experience in the broadcast and communications industries, including time as General Manager and Vice President of Telemundo’s independent station in Los Angeles and as General Sales Manager for Telemundo’s San Francisco Bay Area stations.
Rodriguez has also negotiated multiple seasons of independently created reality content with truTV, which is owned by Turner Broadcasting System. In 2014, he was honored by the USC Latino Alumni Association for his work in media and entertainment.
Rodriguez earned a Bachelor in Business Administration from the University of Southern California.