VOTER REGISTRATION CAMPAIGN: YO VOY A VOTAR ¿Y TU?

In 2016, LCF partnered with NextGen California and three of our community partners to launch a statewide campaign to mobilize the Latino vote. In less than two months, the “Yo Voy a Votar ¿ Y Tú?” multi-media campaign reached 8 million people and registered 6,500 Latinos at major concerts and community events in Stockton, San Jose, Los Angeles, and San Diego. We partnered with Marc Anthony, Gloria Trevi, Marco Antonio Solis, and our Latino Giving Circle Network™ members to engage Latino millennials and ensure a record turnout.

Thanks to Mi Familia Vota, Fathers and Families of San Joaquin and SIREN, 125 bilingual canvassers—between the ages of 16-70—were trained and deployed to register Latinos. This is just the beginning! Contact us to learn more about this work.

6,500
New Latino Voters Registered
8 million
Reach through TV, blogs and social and print media
8,500
People used Campaign's Facebook Profile Picture Frame