FOR OUR ECONOMY. OUR DEMOCRACY. OUR FUTURE.
California is home to nearly 16 million Latinos—the largest ethnic group in the state. Latinos are a driving force of our economy and the backbone of our democracy. By investing in the Latino community, we secure the prosperity of the Golden State and become a model for harnessing the power of Latinos in the rest of the nation.
The purchasing power of
California Latinos in 2016
Number of Latino-owned businesses in California, generating sales of $80B and employing over 450k people
Federal, state, and local taxes paid by Latinos in CA in 2015
Number of Latinos
eligible to vote in California
Percentage of people entering the Californian workforce who will be Latino by 2050
School-aged children are Latinos