FOR OUR ECONOMY. OUR DEMOCRACY. OUR FUTURE.
California is home to 15 million Latinos—the largest ethnic group in the state. Latinos are a driving force of our economy and the backbone of our democracy. By investing in the Latino community, we secure the prosperity of the Golden State and become a model for harnessing the power of Latinos in the rest of the nation.
The purchasing power of
California Latinos in 2014
Number of Latino-owned businesses in California, generating sales of $80B and employing over 450k people
Federal taxes paid by Latinos in CA in 2013 and $17 billion in state and local taxes
Number of Latinos
eligible to vote in California
Percentage of people entering the Californian workforce who will be Latino by 2050
School-aged children are Latinos