On October 8th, 2017 devastating wildfires swept across Napa and Sonoma counties. While the smoke and ash have cleared, our work to ‘put out the fires’ have just begun.

Across the North Bay, Latino families endure ongoing struggles to find dignified work, affordable housing and high-quality education. The fires exacerbated the crisis, but the philanthropic response was unprecedented. LCF knew this was an opportunity to transform the region, to invest in change, not charity. Together with La Luz Center, UpValley Family Centers, and North Bay Organizing Project, we co-designed a long-term strategy to unite Latino leaders, invest in Latino nonprofits and build people power.



RELIEF – Meet the Needs of Families

Three anchor institutions of the Latino communities in Napa and Sonoma each received $50K for rapid response relief to Latino families. Much of this support was given in 2-week wage loss stipends for Latino workers in addition to other basic needs support such as childcare and temporary housing.

RECOVERY – Strengthen Latino-led Organizations

In times of crisis, our communities turn to the organizations they know and trust. We knew that Latino led orgs would face an unprecedented need for their leadership to respond to the disaster. That’s why we invested a total of $450K in three Latino-led anchor institutions in Napa and Sonoma so they can emerge from the fires even stronger and more sustainable than before.

RESILIENCE – Build Lasting Power

Before the fire, rising housing costs and lack of economic opportunity kept many Latinx families living paycheck to paycheck.  These day to day struggles often limit our access to the halls of power and dampen our ability to be civically engaged. We know nothing will change in the valley after the fires if we don’t invest in the power of the community to advocate for their families and flex their political power.

Owning Our Future

With the upcoming elections and 2020 Census we have a unique opportunity to empower North Bay Latino communities to be more resilient, activated and engaged. That’s why our third phase of wildfire efforts focuses on grassroots organizations with strong Latino leadership ready to use culture, healing and organizing to build long-lasting power and boost civic engagement across the North Bay. In addition to additional investments in our three core partners, we have supported 7 additional nonprofits to with their organizing and power building efforts across the region.

Mobilize the Latino Vote

Ensure an Accurate Census Count

Promote Policies to Address Housing Crisis


Since the inception of our Just Recovery work, we’ve partnered with three inspiring organizations who serve as anchors to the Latino communities they serve.


La Luz Center is a family resource center that serves Sonoma Valley’s most vulnerable Latino immigrant families. La Luz serves as a beacon of hope and as a catalyst for change in health, education, and financial empowerment. With investment and partnership from the Just Recovery Fund, La Luz tripled the number of families they serve during and since the fire.

“Support from LCF has been invaluable. They stood with us as partners from day one. Together, we have turned this crisis as an opportunity to organize our communities and build people power. LCF’s leadership always listens, loves, and opens real doors of opportunities for us and other grassroots Latino nonprofits. They have been true advocates, not just funders, who have pushed us to dream big and build the future we desire.”

– Juan Hernandez, Executive Director, La Luz Center

UpValley Family Centers provides guidance, support and leadership development for Napa County’s Latino families. UpValley provides the community with necessary resources that promote health, education, economic empowerment and immigrant integration for families in Calistoga and St. Helena. Through our partnership, UpValley Family Centers hired new staff to meet the demands of the crisis and expand their services in rural, up valley communities including access to healthy food, legal support, mental health, fun activities for kids, and know your rights workshops in Spanish.

“LCF is truly investing in a Just Recovery, one that addresses the systemic problems that cripple our communities. They have stood with us from day one and challenged us to ask for wat we truly needed—investments in people power that push for a census outreach, voter education and renter rights. With partners like LCF, we are hopeful and excited about our future.”

– Jenny Ocon, Executive Director, UpValley Family Centers

North Bay Organizing Project (NBOP) is a nonprofit that educates, organizes and empowers immigrant and working-class families to lead solutions for change. NBOP works tirelessly to increase civic engagement and builds political power for working class communities in Santa Rosa and across the North Bay. Through the Just Recovery Fund, NBOP led an organizing campaign to ensure that protections for immigrants and renters are part of a just recovery and also partnered with the UnDocufund to make sure undocumented immigrants received relief support.

“Our Latino Community Foundation familia is always looking out for us, and flipping the philanthropic model from one based on charity, to one steeped in solidarity.
A just recovery is one where here our workforce can raise families and thrive, not just survive. Success is when all of us are taken into account when it comes to the future of our region and our country.”

– Davin Cardenas, Co-Director, North Bay Organizing Project


We are overwhelmed at the generosity of our community at responding to the wildfires. Collectively you raised $1,536,476 towards a Just Recovery in wine country. This allowed Latino Community Foundation to make the largest grants in our history – $350,000 per anchor organization and $175,000 for the seven new partners – and to invest in the long-term needs of Latino families in the North Bay. And we’re not done yet.