Welcome to our Virtual Mercadito!

We invite you to discover and fall in love with small Latinx-owned businesses. Here is a window into the entrepreneurial spirit of our community. Click on a category below or scroll down to meet some amazing Latinx entrepreneurs!

Baller Planter makes hanging planters out of basketballs. They offer a fun and unique gift to accessorize and bring joy to their home or garden. Owner: Julia Ibarra 

Instagram: @ballerplanter

Better Footprints  is an online eco-friendly shop looking to diversify sustainability and make it accessible to communities of color. They offer an array of home and body care products including natural soaps, shampoo bars, bamboo toothbrushes, reusable straws, and more. Owner: Noemy Serrano

Instagram: @BetterFootprints

blank tag co is a sticker business that celebrates Latino culture. Their designs reflect the owners’ upbringing and offer stickers of tacos, an elote or a concha that help individuals share their stories and personalities with everyone else. Owners: Alondra Carbajal and Remi Silva

Instagram: @blacktagco

By Daniella Paz brings you fashion design and apparel for women. During the pandemic she designed and created facemasks and will soon start a fashion line. Owner: Daniella Levin

Instagram: @bydaniellapaz

ChunkoPop offers FunkoPop collectable figures, collectable bags and pins. Started by collectors, wife and husband duo, they have grown their business from Los Angeles to Fresno and centered community.  Owner: Luis Melchor

Instagram: @chunkopop

Clarity Jungle offers all your healing essentials to support your spiritual journey and breakthroughs.  Shop for healing crystals, pendants, bracelets, smudge bundles, and more! Owner: Nallely Marquez

Instagram: @ClarityJungle

Crear con Alma creates eco-friendly products such as reusable makeup wipes, reusable produce bags and serape masks. They also welcome custom order for clothing & costumes and incorporate secondhand (thrifted/handed down) materials to decrease the impact on the environment. Owner: Xitlaly Ocampo

Instagram: @crear_con_alma

Domination Mundial is a Latino-owned online streetwear clothing brand that sells hoodies, T-shirts, and more. Their goal is to tell our stories through fashion and to empower others. Owner: Julio Velasco

Instagram: @dominationmundial

Educated Chola is a lifestyle mental health theme products: drinkware, notepads, stickers, t-shirts, tote bags and jewelry.  Hopes to bring you reminders of how amazing you are, by providing you with cute, sleek, and elegant pieces, that allow you to embrace your mental health with some shine. Note: Spanglish items will be common. Owner: Rosa Valdes

Instagram: @educatedchola

Fleurt is a full service florist for everyday flowers, weddings, corporate events and special events. They are a small family business that specializes in lush premium floral arrangements for all occasions and also carry plants, orchids, dried florals, candles, and cards. Owner: Brenda Mira

Instagram: @fleurtstyle

Julie’s Mini Tutu Shop creates paper crafts, tutu sets, and personalized t-shirts. This business started to fundraise and support the local children’s hospital in memory of her late daughter Julietta. Owner: Veronica Moreno

Instagram: @Julies_minitutushop

Le Catrina sells Mexican chic and traditional apparel made by Artisans in Mexico. Owner: Roberto Beltran

Instagram: @LeCatrinaBoutique

Manos Mexicas offers cultural pieces or artesanias that are pre-hispanic inspired including wood carving, natural jewelry and unique metal art. Your purchase supports indigenous artisans in Mexico. Owner: Jesus Bravo

Instagram: @manos.mexicas

My Corazon is a family-run retailer shop of Chicano culture items and it includes a bookstore that focuses on local Central Valley authors. They are proud to be the only bookstore in Kings County and be a space that feels like home and makes people feel welcomed. Owner: Janie Isidoro

Instagram: @my_corazon_pv

Oax Design offers designer products from Oaxaca, Mexico like tote bags, notebooks, pencases, headbands, barro negro candles, and alebrijes.  This brand aims to promote Oaxacan designers in the US and to give back to children in Oaxaca with a portion of their profits. Owner: Yetnalezi Quintas Ruiz

Instagram: @oax.design

Positive Intentions and Crystals is a Black, Latinx, and LGBTQ-owned virtual store that sell minerals/crystals (raw, carvings, spheres, towers, tumbles, etc.), herbs, jewelry, trinkets, and other miscellaneous items. Owners: Alexandra ‘Ali’ Ruiz and Adriana Cortes

Instagram: @positiveintentionsandcrystals

Señorita creates unique tees that celebrate our community and culture while giving Mother Earth a voice. Owner: Martha

Instagram: @senoritasenorita_

Solo Alma offers hand crafted minimalist 14k gold filled jewelry and accessories. The jewelry available is water resistant, hypoallergenic and tarnish resistant which can be worn every day. Owner: Alma Her

Instagram: @soloalma_co

The Designing Chica is the Latina Hallmark! Designer and maker creates feelings on paper. Visit her shop to find Latinx culturally inspired cards and designs. Owner: Susana Sanchez

Instagram: @thedesigningchica

Twibbles to shop for fun and gender-neutral apparel and accessories for babies and small kids. For each product sold, they give a free book to kids in Colombia. Created by California-based Colombian designer and Owner Maria Motta.

Instagram: @Twibblesbaby

Utz Threads is a Latina-owned textile brand that offers handmade textile goods for everyday use like purses, laptop cases, travel bags, and more. Utz means good in Maya Quiché, the language spoken by our partner women weavers in Chichicastenango, Guatemala. Owner: Cinthya Flores

Instagram: @utzthreads

Activities 4 All offers music classes focusing on mariachi, Mexican folkloric dance, art lessons, and organizes soccer leagues for children ages 4-16 in Watsonville. Owner: José H Camacho

Facebook: Academia de música “Ilusión”

Amor Por Vida, a husband and wife team, they create papel picado art pieces to reflect our community and our culture abroad. Owners: Andrew & Ivette Montejo

Instagram: @amorporvida_

Dreasdoodles sells original hand drawn art that is positive and uplifting, playful and is meant to spread joy in people’s lives. The store includes sweatshirts, prints, mugs, and other popular merchandise. Owner and Illustrator Andrea Campos.

Instagram: @dreasdoodles

Happi Ears 3D is and designer and engineer duo that creates 3D printed earrings made out of plant-based plastic and environmentally conscious. Owners: Elisa Villanueva & Juan

Instagram: @happiears3d

Hijas de Maiz and Deported Artist husband and wife duo offer artesanias (folk art), hand painted mugs, and art. Owner: Joanna Garcia Salazar and Javier Salazar Rojas

Instagram: @HijasdelMaiz and @deportedartist

Hola Mijas Bonitas is a cute Latinx stationery brand that creates stickers, notepads, washi tapes, and more that shows the beauty of diversity and friendship. Owner: Claudia Ramos

Instagram: @ClaudiaRamosDesigns

Homie House Press is a skeleton bones crew of femmes creating and publishing. They are photographers, book makers and educators holding space for and with underrepresented communities.  Owners: Adriana Monsalve + Caterina Ragg

Instagram: @HomieHousePress

Izelillustrations Fresno-based artist, makes and sells prints, stickers, enamel pins, and patches of artwork related to his Native American and Mexican cultures. Owner and Artist: Michael Vasquez

Instagram: @Izelillustrations 

Moon Age Virtual Reality Arcade offers VR exclusive games, arcade, and claw machines in Boyle Heights. They rent lounge rooms to play alone, in small groups, to host party events, community gaming tournaments, and sell/trade video games. Owners: Francisco Fernandez & Nancy Soto

Instagram: @moonagevrcade

Robot Boy Productions is a production house based in the Bay Area. They provide video services to community-based organizations and individuals including help to identify project goals, story-structure, and bring a welcoming environment on production. Owner: Edgar Garcia

Instagram: @RobotBoyProductions 

Stickydecalco designs and creates custom graduation cap decorations. Each decorated cap represents the graduate story, their struggles and their success defines their quotes, the color of the flowers or the butterflies. Owner and Artist: Evelyn Garzón

Instagram: @Stickydecalco

Xicanx Culkin womxn owned & local artist creating content to be inclusive of our Latinx community and art as a form of healing. They offer prints, stickers, original canvas paintings and custom inquires. Owner: Magalli Larqué 

Instagram: @Xicanx_Culkin

Cultura Candle Co offers soy wax candles with phthalate and paraben free scents. Each candle has a tag line that resonates with our Latinx culture. Owners: Beto Hernandez + Stephanie Zamudio

Instagram: @CulturaCandleCo

Nailme & Co licensed nail professional of 7 years forced to close down her nail studio due to covid, now offers her own line of handmade cuticle oils, sugar scrubs, and high-fashion press-on nails.  Owner: Priscila Quezada

Instagram: @nailmeandco

Alexandra Ruiz teaches private, group, and virtual cello lessons across all ages, as well as beginning violin. They are also a freelance cellist across many styles, available to play for weddings, funerals, festivals, and orchestral performances. They are based in Fresno. Cellist: Alexandra ‘Ali’ Ruiz 

Contact: smbw.18@gmail.com 

Curiosally.com is an educational platform for kids ages 3-17 with over 20 categories of classes in Spanish. Curiosally.com was created during COVID to fill a gap for Spanish speaking kids. Popular classes include Programming in Roblox, Cooking, Drawing, Theatre, and Conversational games. Owner: Maria José Ballesta

Facebook: Curiosally.com

Danza Azteca Citlaltonac  teaches the native traditions and practices of the Anahuac people of Mexico, including natural medicine. Through ceremonial dancing and talking circles, participants find a sense of belonging, connect with their roots, culture and with others. Owners: Claudia J Armenta & Gabriela Armenta

Facebook: Danza Azteca Citlaltonac

Lelu delivers monthly Spanish + STEAM programming (hands-on activities, content, videos, and songs– all curated around a timely theme) to Latinx families to support parent bilingualism as they raise the next bilingual generation. Owner: Ana Leyva

Youtube: Lelu  

Instagram: @lelu_usa 

Promote Inclusion Books brings you children’s books about children with special needs and social issues. Many of the books are bilingual and all of them are charity projects. Owner: Elsie Guerrero

Instagram: @promoteinclusionbooks

Alquimia Tequila is a family-owned, award-winning, and sustainable 100% USDA-certified organic tequila. They are a socially-conscious company using tequila as a vehicle for social good by improving the quality of the environment, creating jobs locally, and promoting sustainable practices to support our communities. Owners: Eliana & Adolfo Murillo

Instagram: @alquimiatequila

Cafe Alchemy brings specialty coffee and traditional Mexican coffee drinks to you. They recently launched their first coffee roast, Las Adelitas. Owner Elizabeth Fraire hopes to become the first women roaster in the Central Valley, change the narrative of  the coffee industry, and elevate her culture. 

Instagram: @thecafealchemy

Casa de Chocolates  creates unique, artisanal chocolates and desserts inspired by a passion for Latin American culture, culinary sensibilities, and aesthetics. Try their award-winning  Mole bonbon or Chipotle caramel, Tapatio, Inca Peanut Butter, Guayaba, Tequila, and Flor de Cana mojito bon bons. Owner: Amelia Gonzalez Garcia

Instagram: @casadechocolates

Conchitas serves traditional pink conchas (Mexican sweet bread) and churro ice cream sandwiches, sundaes, café de olla, mazapan blended coffees and other gluten-free and vegan treat options. ​They fuse Mexican and Central Californian cultures with locally sourced ingredients. #Don’tBeSelfConchas. Owner: Martha Jauregui

Instagram: @Conchitas.truck

EZ Sweets Creations offers custom cakes, cupcakes, cookies, gourmet popcorn, candy apples and various other desserts. The owner named her business after her parents, Esther and Zenon who sparked her passion and continue to drive her forward. Owner: Linda Jaime

Instagram: @EZSweetsCreations

High Grow Coffee Project is promoting, educating, and advocating for coffee producers in El Salvador and Central America. They offer coffee beans roasted in their country of origin, brewing tools, and e-training to coffee lovers.  Owner: Stephanie Segovia

Instagram: @highgrowncoffee_sm 

Kuali brings you artisanal and authentic Mexican salsas. Hechas en Oakland by husband and wife, these salsas are spicy! They were recently featured by the SF Chronicle for their delicious Salsa Macha. Owners: Janeen and Rodrigo Cruz

Instagram: @kualisalsas

Painted Images Studio  brings you a line of exclusive porcelain dinner plates uniquely created to capture the beauty of nature. Dinnerware is long-lasting, microwave and dishwasher safe. Owner and Artist: Gil Narro Garcia

Twitter: @GilNarro

Pepito’s Paletas is a women-owned co-op that brings you fresh Paletas to keep Mexican traditions alive. Made today to enjoy today. They offer pure chocolate, healthy, and vegan frozen desserts made in San Francisco. Owner: Nancy Rosales

Instagram: @pepitospaletas

Suave Spirits is a family-owned business that offers a 100% organic Tequila line of products. Made by Jaime Villalobos Sauza, 5th generation in a Tequila making family, Suave is Kosher and “Additive-Free” Certified. Owner: Cesar Andre Vitari 

Instagram: @SuaveTequila

The Choclo brings you artisan Colombian cheese bread, handmade and gluten free. They offer home delivery in the Bay Area of their fresh bread, powder-mix, and frozen dough. Owner: Martha Rengifo

Instagram: @thechoclo

9 de Julio is an Oakland food company making fresh-baked empanadas with bold, pan-Latin flavors that span the Americas. Owner: Erica Sanders

Instagram: @9julio

Ceja Vineyards was founded by Pedro, Amelia, Armando and Martha to produce premium Carneros wines. A glass of Ceja wine is like a drink of history. You can see the land, smell the passion and dedication, taste the journey and the love one sip at a time.

Facebook: Ceja Vineyards

Destino has re-branded & is proud to introduce offerings to satisfy your culinary cravings! From virtual cooking classes to our delicious alfajores. Owner: James Schenk

Yelp: Destino

Fathia Wines believes winemaking is part science and part art. Fathia Wines are crafted with hard work, effort, and appreciation to the contributions this family has made in the industry. Owners: Jenny & Pedro Rodriguez

Instagram: @fathiawine

Las Hijas del Gallo Mexican Bakery is located in South San Francisco. They are your go to bake shop for a wide variety of Mexican sweets and treats ranging from pastries and bread to custom wedding and birthday cake.

Yelp: Las Hijas del Gallo 

Llamas Family Wine is born after over 40 years of farming the vines of Napa Valley. The family has further defined its agricultural heritage and takes great pride in sourcing grapes exclusively from vineyards farmed by the Llamas family to produce Cabernet Sauvignon and Chardonnay.

Instagram: @llamasfamilywines

Lolinda is an Argentinean steakhouse that combines Latin American flavors with California sensibilities, in San Francisco’s Mission District. Offering a wide range of meats cooked perfectly over the wood-fired asador (grill), as well as ceviche, empanadas and more! Owner: Laura Garner

Instagram: @lolindasf

Papalote Salsa is the culmination of nearly 50 years of family tradition, secret recipes and culinary expertise. Owner: Victor Escobedo

Instagram: @papalotesalsa

Pica Pica brings Venezuelan comfort food and family recipes from the Lopez family to the San Francisco Bay Area. Owner: Adriana Lopez Vermut

Instagram: @picapicaarepakitchen

Sol Food brings Puerto Rican food to the North Bay in a spicy, authentic and delicious way. Bring your family to one of their three locations to enjoy a nice meal on the weekends as the place is filled with music, good vibes and culture.

Facebook: Sol Food Restaurant

Un Dos Tacos brings you handmade, slow-cooking family traditions of Guadalajara to delicious carne asada, carnitas, lengua, simmered shredded chicken tinga, and beer-battered (Negra Modelo) pescado. Owner: Monica Diaz-Vega

Instagram: @undostacos

Fueled by Leo, Inc is a registered dietitian that provides nutrition counseling for vegan moms to help them reach their fitness and nutrition goals. Her program focuses on nutrition, fitness and accountability and aims to help moms regain confidence, self-love, and to feel empowered. Owner: Leonila Campos

Instagram: @coach_leonila

Cruz & Villatoro Law is an immigration law firm in Los Ángeles started by children of immigrants from Oaxaca and El Salvador. They want to make sure that our community feels at ease and can trust immigration lawyers. Owners: Naomi Cruz and Fernando Villatoro

Instagram: @CruzVillatoroLaw

Enlightened Hub  is an online based business that specializes in helping new business owners with marketing, logo, photo & coaching (online classes). They create digital & physical products to help their clients advertise their businesses, products or services. 

Owners: Dillon & Belen Walvatne

Facebook: Enlightened Hub

F3HR Consulting HR specializes in I9 audits, handbook, leadership training, performance management, discipline, leaves of absence, and guidance on employment laws. Bilingual support to Spanish-speaking business owners in Fresno and Central Valley.  Owner: Terry Gerbs

Facebook: F3HR Consulting

Harper Real Estate provides real estate education and consultations. This business was started to give a voice to a community who is not always heard by providing education, support, and resources to build wealth through real estate. Owner: Martin Encinas Leon

Instagram: @Encinasleonre

Latinasb2b.Marketing provides marketing and business consulting to small businesses by creating a platform to champion racial justice and building an ecosystem of women and men of color, to share their truths and purpose around STEM, consumer products and their journey in tech. Owner: Theresa Gonzales

Instagram: @Latinasb2b

Lopez De Gull Revamp provides personal image management. They are on a mission to free women from the fashion trap, and regain the control and freedom that come from wearing your personal brand, your intentions! Owner: Katty Lopez De Gull

Instagram: @Lopezdegullrevamp

Professional Eco Cleaning is a women-owned ecological cleaning company in the East Bay. The 8-person team is accepting clients for regular cleaning schedules or a single deep cleaning visit. They take care of your health and the members that work at your home! Owner: Anahi Rojas

Instagram: @professionalecocleaning

Shibusa Florals is art with flowers. They offer floral and botanical styling for restaurants, retail, photoshoots and small events. Through florals and botanicals, they seek to create a certain emotion or feeling through their work. Owner: Danielle Yasuda

Instagram: @shibusaflorals

Slam Media Lab is a digital marketing agency founded to help mission-driven organizations in education, climate, health, environment, and immigration to rank #1 on search engines. They’ve helped nonprofits, universities, and small businesses build a content distribution engine. Owner: Silvia Li Sam 

Facebook: Slam Media Lab

South North Janitorial Services LLC is a family-owned business with over 20 years offering commercial cleaning services in the Fresno-Madera areas of the Central Valley. Manager: Maria Palomares

Facebook: SouthNorth Janitorial Services

Trending Socials is a “Latino Owned, Undocu-Powered” social media and digital marketing agency for other small businesses. Services range from 1-on-1 marketing and business coaching, to full service digital marketing. They prioritize working with other undocumented creators. Owner: Luis Quiroz

Instagram: @trendingsocials

ZUGO Welding Construction provides professional welding services for the food processing industry and construction in Kern, Tulare, and Fresno counties. They specialize in the welding of gas lines, ammonia lines, structures, stainless steel, and carbon. Owner: Jorge Zuniga

Contact: 661-910-6154

3 Lopez Media Emmy award nominated production company that specializes in elevating your online image through compelling videos, photos, and impactful websites. Owners: Alfonso Lopez and Ivette Carolina

Instagram: @3_Lopez

Media Virtue offers photo booth rentals for weddings, proms, family reunions, bar/bat mitzvahs, quinceañeras,  corporate events, fundraisers and more in the San Francisco Bay Area. Owner: Lisa Juarez

Instagram: @mediavirtuephotobooth

3 Lopez Media Emmy award nominated production company that specializes in elevating your online image through compelling videos, photos, and impactful websites. Owners: Alfonso Lopez and Ivette Carolina

Instagram: @3_Lopez

9 de Julio is an Oakland food company making fresh-baked empanadas with bold, pan-Latin flavors that span the Americas. Owner: Erica Sanders

Instagram: @9julio

Casa de Chocolates  creates unique, artisanal chocolates and desserts inspired by a passion for Latin American culture, culinary sensibilities, and aesthetics. Try their award-winning  Mole bonbon or Chipotle caramel, Tapatio, Inca Peanut Butter, Guayaba, Tequila, and Flor de Cana mojito bon bons. Owner: Amelia Gonzalez Garcia

Instagram: @casadechocolates

Ceja Vineyards was founded by Pedro, Amelia, Armando and Martha to produce premium Carneros wines. A glass of Ceja wine is like a drink of history. You can see the land, smell the passion and dedication, taste the journey and the love one sip at a time.

Facebook: Ceja Vineyards

Destino has re-branded & is proud to introduce offerings to satisfy your culinary cravings! From virtual cooking classes to our delicious alfajores. Owner: James Schenk

Yelp: Destino

Fathia Wines believes winemaking is part science and part art. Fathia Wines are crafted with hard work, effort, and appreciation to the contributions this family has made in the industry. Owners: Jenny & Pedro Rodriguez

Instagram: @fathiawine

Las Hijas del Gallo Mexican Bakery is located in South San Francisco. They are your go to bake shop for a wide variety of Mexican sweets and treats ranging from pastries and bread to custom wedding and birthday cake.

Yelp: Las Hijas del Gallo 

Llamas Family Wine is born after over 40 years of farming the vines of Napa Valley. The family has further defined its agricultural heritage and takes great pride in sourcing grapes exclusively from vineyards farmed by the Llamas family to produce Cabernet Sauvignon and Chardonnay.

Instagram: @llamasfamilywines

Lolinda is an Argentinean steakhouse that combines Latin American flavors with California sensibilities, in San Francisco’s Mission District. Offering a wide range of meats cooked perfectly over the wood-fired asador (grill), as well as ceviche, empanadas and more! Owner: Laura Garner

Instagram: @lolindasf

Media Virtue offers photo booth rentals for weddings, proms, family reunions, bar/bat mitzvahs, quinceañeras,  corporate events, fundraisers and more in the San Francisco Bay Area. Owner: Lisa Juarez

Instagram: @mediavirtuephotobooth

Papalote Salsa is the culmination of nearly 50 years of family tradition, secret recipes and culinary expertise. Owner: Victor Escobedo

Instagram: @papalotesalsa

Pepito’s Paletas is a women-owned co-op that brings you fresh Paletas to keep Mexican traditions alive. Made today to enjoy today. They offer pure chocolate, healthy, and vegan frozen desserts made in San Francisco. Owner: Nancy Rosales

Instagram: @pepitospaletas

Pica Pica brings Venezuelan comfort food and family recipes from the Lopez family to the San Francisco Bay Area. Owner: Adriana Lopez Vermut

Instagram: @picapicaarepakitchen

Sol Food brings Puerto Rican food to the North Bay in a spicy, authentic and delicious way. Bring your family to one of their three locations to enjoy a nice meal on the weekends as the place is filled with music, good vibes and culture.

Facebook: Sol Food Restaurant

Un Dos Tacos brings you handmade, slow-cooking family traditions of Guadalajara to delicious carne asada, carnitas, lengua, simmered shredded chicken tinga, and beer-battered (Negra Modelo) pescado. Owner: Monica Diaz-Vega

Instagram: @undostacos