Announcing LCF’s COVID-19 Prevention & Vaccination Campaign for Latinos
Masha Chernyak, Vice President of Programs
For the past year, love has kept us going.
It is the love for our grassroots leaders that fuels our passion and sense of urgency to meet the moment, and to finally end the pandemic. Love is why we rise up to advocate for the health and safety of our farmworkers. Love is what gives us hope.
Finally, we see a glimmer of light at the end of the COVID-19 tunnel. The vaccines are here and our essential workers need to be first in line.
Now it’s time to ensure that we have equitable distribution—especially in regions like the Valley. So far, the results are simply unacceptable! The pace of vaccination in the Central Valley is less than half the statewide average.
That’s why we’ve launched our Vaccine Outreach & Education Campaign. Building on everything we’ve learned from our disaster philanthropy work, LCF will deploy a culturally rooted outreach strategy, invest in the grassroots and trusted messengers, and ensure sustained advocacy.
Through the campaign, LCF will invest in a dozen grassroots organizations who work with Community Health Workers, Promotoras, to help spread facts, hope, and information on how and where to get vaccinated. We know that resourcing trusted community-based educators is the BEST way to reach the people.
That includes funding groups like ALAS, Lideres Campesinas, CFF, and TODEC Legal Center led by Luz Gallegos in the Inland Empire. Luz and her entire team have been vaccinated and are hosting onsite farmworker vaccination drives that have already reached thousands of farmworkers. Our grassroots leaders will help us share their stories and testimonies, ensuring we debunk the myths spreading in community.
We’ve also started producing PSA’s, social media and print content that will reach our most vulnerable communities. And ensuring it’s all translated into multiple indigenous languages. We will partner with community Spanish-Language media such as KBBF, Radio Bilingue, Univision, and Vida en el Valle on a series of Public Service Announcements to promote the importance and efficacy of the COVID-19 vaccinations. It’s time to spread love, not fear. Facts, not fiction.
Despite the pain all around us, we remain hopeful. Because we know our communities and our leaders are filled with love and courage. That’s what drives us.