Nearly half of U.S. Latinos are Millennials – and these Millennials are 66% more likely to connect using mobile technology! Latinos are among the largest users of social media platforms: 73% use Facebook to connect with family and friends and 75% go to YouTube before anywhere else when searching for information on a product or service.
The digital media company leading the way in engaging Latinos is mitú! Last Thursday, our CEO Jacqueline Martinez Garcel sat with Beatriz Acevedo, President and Founding Partner of mitú – one of the most powerful and largest Latino digital media companies.
The topic of the night: leveraging digital media to fan the flames of youth-led civic movements and reclaim the narrative of Latinos at this critical moment. This conversation comes at a pivotal point in our nation – as we see a surge of young people like Emma González leading movements for change. Click here to view the full event footage.
mitú reaches 100 million monthly unique viewers. The secret to their success? Creating original content that authentically represents the voice and culture of “the 200%” youth who are 100% American and 100% Latino. mitú has built the platform to amplify the power of youth, inspire them to lead, and own their voice, stories, and culture.
“We need to do our part to activate and inspire. We do no justice to our community when we stay quiet,” stated Acevedo.
LCF is proud to have launched the 2018 Community Conversaciones Series with Beatriz, a true trailblazer and visionary! Join us on April 3rd for our next Community Conversacion on asserting our civic power. The focus: getting ready for the 2020 census. Click here to register.
WAYS TO ASSERT YOUR CIVIC POWER
• INSPIRE – Send us your blog idea, share your story and create change.
• REGISTER & VOTE – Download and share our voting basics guide. Make sure you, your friends and family are registered and ready to vote on June 5 and November 6, 2018. (PRO TIP: Save these dates on your calendar now)